Beriamo, a premium lifestyle e-commerce brand, partnered with us to redesign their mobile-first user interface. The goal: to simplify navigation, boost conversions, and create an intuitive shopping experience that elevates product discovery and brand engagement.
Beriamo approached Innovizion Studio with a vision to redefine how users interact with their online store. While their product range was exceptional, their existing website suffered from inconsistent design, clunky navigation, and high bounce rates—especially on mobile.
We took a human-centered design approach to overhaul Beriamo’s e-commerce interface. Starting with deep market research and competitor audits, we mapped user behaviors to identify key friction points across the funnel. From landing to checkout, we aimed for a sleek, visually appealing, and conversion-driven interface.
Through a mobile-first design strategy, we optimized product displays, integrated smart filters, improved page speed perception, and redefined the cart-to-checkout journey. Our UI/UX design incorporated brand-aligned typography, compelling CTAs, and intuitive product categorization to drive trust and usability.
Today, Beriamo’s redesigned website reflects their premium positioning and provides users with a fluid and engaging shopping experience — boosting session time, cart retention, and overall sales.
Key Highlights:
Beriamo’s original website had poor mobile performance, inconsistent UI components, and a high abandonment rate during checkout. Users found it hard to navigate and filter products, leading to low user engagement and sales drops on mobile devices.
We started by conducting a UX audit using session recordings, heatmaps, and competitor benchmarking. After mapping the customer journey, we created user personas, wireframes, and interaction models. Our design team prototyped key screens in Figma, focusing on accessibility, visual storytelling, and faster micro-interactions.
We also conducted A/B testing on CTA placements and simplified the information architecture to reduce friction. Each page was crafted with pixel-perfect attention to the brand’s aesthetic and voice.
The result was a fully reimagined mobile and desktop e-commerce experience. We introduced modular product sections, intuitive filters, smart breadcrumbs, and a persistent cart. The checkout process was reduced to three clear steps, improving speed and trust. Our responsive design ensured seamless functionality across devices while preserving brand integrity.
Beriamo now enjoys higher engagement, faster page loads, and a significant drop in bounce rates — helping them scale with confidence.
